Adam | Viral Campaign

-50,000 unique Vimeo plays
-UK and Worldwide News Coverage
-Increased awareness of the issue

Hitting 30k views in just under 2 weeks and featured in many of the top men’s magazines and radio stations from around the world, Adam successfully promoted self-acceptance by inspiring online video sharing with social media.

The film mocks up a futuristic advert for a customisable robot and uses the mechanical metaphor to say we should never seek to control, suppress or silence a person, regardless of gender or sexual orientation. We are not robots.

New’s reports of homophobic abuse and the devastating effects it has on families are becoming ever too common. It’s hoped the film will inspire young people struggling with accepting their sexuality due to bullying or fear to find confidence within themselves. We are not machines, we are human and we cannot be controlled, suppressed or silenced.

For soundtrack enquires:
mcdonaldandsutherland@gmail.com

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